shaw was with them as jfk was elected and their celebrity exploded. the inaugural gala by frank sinatra and others. kennedy biographer shows jfk in a way that has captivated the world for over 50 years. >> it was not just that he was handsome but there was a kind of aura, charisma to the man. >> reporter: from the start john and jackie kennedy understood their popularity. one set of photos taken during the bay of pigs disaster were never released because kennedy felt he looked too serious. >> it shows him strong, vital, forward looking, full of potential, full of possibility. and i think that's partly what appeals to people, there always might have been, would have been and i think people cling to that. >> reporter: the history of the kennedy years was complicated but these pictures don't recall that. they show instead a time of hope and change, and the young couple who personified it. for cbs "this morning" this is bill plante in washington. >>> extraordinary photos. >> absolutely beautifully done. mark shaw, an incredible photographer. to see these